Thomas Reutterer is Professor of Marketing at the Vienna University of Economics and Business (WU Vienna). He is Head of WU's Institute for Marketing and Customer Analytics and served as founding Academic Director of WU's Master's Program (MSc) in Marketing.

His expertise focuses on analyzing, modeling and forecasting customer behavior in data-rich environments. His primary research, teaching and business consulting interests are focused in areas of retail and digital services, customer value and relationship management, and marketing models for customer-base analysis and decision support. In his research projects, Thomas works in interdisciplinary teams and employs advanced statistical, machine learning methods and AI-enabled tools to provide decision support for various business applications. Ongoing projects include applying generative AI models for content marketing, dynamics in evolving customer-firm relationships, models for customer valuation and target marketing. Thomas' prior research has appeared in leading marketing and operations management journals.